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Leverage the power of e-mail marketing with Message Direct, a specialized product for personalizing and tracking your e-mail campaigns and measuring their performance.

E-mail marketing is fast, personal, interactive and cost-effective when compared to traditional marketing tactics.

Consider:

• The average cost of an e-mail is 3 to 10 cents, compared to $2 for direct mail and $3 for telemarketing
• E-mail marketing response rates average 5–15%, compared to 1–2% for direct mail and .005–1% for online banner advertising

E-mail marketing also allows you to engage customers in dialogue, which can improve customer satisfaction, yield faster feedback and reduce customer attrition. With targeted e-mail marketing solution Message Direct, you can add an essential capability to your marketing and communications efforts.

Message Direct enables you to:

• Reduce marketing costs – reach each customer or prospect for pennies by eliminating printing, mailing and media expenses
• Retain more customers – stay in front of your customers with relevant, timely messaging that encourages dialogue and helps increase their satisfaction
• Reinforce your brand – graphical, interactive messages make a memorable impact

Create

Quickly develop custom e-mail campaigns

• Personalize messages for each customer/prospect
• Incorporate your brand, copy and images

Deliver

Send personalized messages

• Manage customer lists
• Deliver messages in HTML or text automatically
• Comply with industry privacy and permission-based marketing standards

Track

Access real-time online reporting

• Evaluate your campaign instantly with critical metrics such as e-mail opens, click-thrus, forward-to-a-friend, unsubscribes and more

Research

Capture input from your audience

• Embed online surveys in your Message Direct e-mails
• Recipients respond directly to the message
• Access results within Message Direct tracking